Genetics Essay Example | Topics and Well Written Essays - 1000 words

Genetics - Essay Example If the F1 generation is further paired among itself by a yet another monohybrid cross than an F2 generation of plants will be produced. The expected phenotype of F2 generation would be 75% tall plants and 25% short plants. In F2 generation 25% of plants would be tall but would be homozygous for their trait of tallness. Another 50% of plants would also be tall but would be heterozygous for their trait of tallness while the remaining 25% of would be short and would be recessive for their trait. Dihybrid cross: A dihybrid cross is a cross between two individuals that involves two pairs of contrasting characteristics. If two plants that are pure bred (homozygous) for two contrasting traits for example one plant that is tall and produce yellow seeds (both dominant traits) and the other plant that is short and produces green seeds (both recessive traits) are crossed with other, than the F1 generation produced would be all heterozygous for both characteristics. But only dominant trait would appear in the phenotype of F1 generation and all plants of this generation would appear tall and would produce yellow seeds. If the members of this F1 generation are further crossed with each other than an F2 generation would produced which would have different types of plants: tall plants producing yellow seeds, tall plants producing green seeds, short plants producing yellow seeds, short plants producing green seeds in a ratio of 9:3:3:1 b) If a boar that is homozygous for lop ears and spotted skin is sow that is homozygous for pricked ears and unspotted skin than the F1 generation produced will all have pricked ear and spotted skin, as these two traits are dominant. The genotype of F1 generation would be PpSs. (Key: P= pricked ears, p=lop ears, S=spotted skin, s-unspotted skin). However the phenotype and genotype of F2 generation produced is shown as follows The Punnett Square

The temperature of the acid Essay Example for Free

The temperature of the acid Essay My conclusion fully supports my previous hypothesis and predictions that as the temperature increases, the calculated rate of reaction increases. This is shown in my final table of results and graph. However, it does not support my predicted results exactly, as the pattern of the graph is not as I had expected. This can be explained if necessary by inaccuracy of equipment, error in timing or simply human reaction times and judgement and therefore is less important than the accuracy of the predicted fact that the temperature and the rate of reaction are proportional. From my earlier notes I can see that this is because as the temperature increases there is more heat energy. This can be converted into kinetic energy, which makes the particles move around faster, and therefore have more chance of colliding with each other. Also, larger volumes of heat and energy means more effective collisions are created. I therefore conclude that the relationship between temperature and rate of reaction is indirectly proportional, in that as the temperature increases, the rate of the reactions taking place increases also. Evaluation I feel that both my method and equipment were fairly reliable, as my results fit fairly closely with how I imagined they would. I have taken enough results and repeats, and these are close enough to my prediction to create and support a firm conclusion. However, a few of my results were slightly anomalous, and the graph did not end up in the exact shape I had predicted, and therefore there must be ways to make my experiment more accurate. There are several things I have noticed which could have adversely affected any results I got, and I have tried to think of ways in which I could alter them if I was to re-do the experiments now. It is important to remember that the line of best fit on my graph is a straight line, showing only a basic upward trend, not a graph which accelerates as I predicted. When, towards the end of the given time for practicals, I was looking to re-do any points, I only looked at my first graph of time taken against temperature (see page 10), not at the graph of rate against temperature. Therefore, instead of trying to repeat points which fall a little away from my best-fit line, such as that at 24i C or that at 50i C, I added another point at an important stage in my original graph, at 18i C. This seemed a valuable point, but looking at my rate graph it lies exactly on my best-fit line. So while it does serve to highlight the accuracy of my results and best-fit line, it would probably have been more valuable to repeat the points at 24 and 50i C. Because of reasons stated (on page 8), the point at 50i C didnt have a repeat to begin with, and therefore ought to be looked at as less valid than the other points anyway. Most of the potential inaccuracies in my experiment were caused by my equipment, rather than the method, as I felt that my method was reliable. I especially liked my system for heating, as it almost invariably kept the acid and tablets at a constant temperature and it produced accurate results. There are a few reasons that I can identify why the rate may have been above my best-fit line (such as at 24i C). If this is the case, it means that the product of 50cmi carbon dioxide was produced within a shorter time than expected. This could be due to the temperature being higher than I had believed (for example if it rose during the reaction), or the gas syringe not being back to exactly zero before starting the experiment (sometimes I found it got knocked so it was already at approximately one or two cmi ). Therefore, in theory, checking and making sure of both these things before the start of each experiment could have improved my method, and if I was to repeat the experiment I would ensure I was doing these things. There are also reasons why the rate may have been below my best-fit line (such as at 50iC). This means that the product (50cmi of carbon dioxide) took a longer time to be produced than expected, or that it took a longer time than average to show in the gas syringe. This could be due to the temperature being lower than I thought (for example having dropped during the reaction). In future, this should be checked before the experiment is started. It could also be due to faulty equipment, like the gas syringe getting stuck or the rubber joining the tube not being on properly, or being on different amounts so that the gas took longer to travel up the tube. If the experiment was repeated, the gas syringe should be chosen carefully as one which is not either too loose or too stiff, and the joining tube should be put on properly, so that no gas is allowed to escape when the pressure builds up inside the conical flask. Also, a certain degree of error must be allowed for in that a second person is necessary when starting an experiment. This is because you need one hand to add the tablets, one hand to put the bung in and a third hand to start the stopclock. This increases the chances of the experiment being inaccurate, as two different people are very unlikely to be completely synchronised. Therefore the gas has time to escape unnoticed at the start of each reaction before the bung is put in. I can see little which could be done about this in future experiments. In both cases (above or below the best-fit line) the experiment would have benefited from a greater number of results being taken at smaller intervals. This would probably have further supported my conclusion and may also have more accurately displayed a less obvious trend such as the one I originally predicted. Taking results in a wider range, (for example from 5i C to 70iC) with repeats to verify accuracy, would have strengthened my evidence. It would only have done this if, as I imagine, a continuing trend showed in the extra results. In all of the experiments, a degree of error in continuity must be taken into account. It is extremely unlikely that the tablets all had the same mass, or that there was the same volume of hydrochloric acid down to the last drop. I tried to make this as accurate as possible, using a burette instead of a measuring cylinder, and only getting the tablets out at the last minute so that they were as whole and un-tampered-with as they could be. If the experiment was to be repeated on a larger timescale, I could measure the mass of the tablets to increase accuracy. It is also impossible to swirl the beaker at exactly the same vigorousness every time, although I tried to keep it as constant as I could. If I was looking to test these results on a much wider scale, I could use other common antacid tablets with similar active ingredients, keeping the type and volume of acid constant. This would prove that the tablets that I used were regular, and didnt just coincidentally produce typical results.

Essay --

Article – Online Herbs Tittle – Natural Herbal Medicine to Control Cholesterol – Abana Himalaya Keywords - Natural Herbal Medicines Have you ever been diagnosed with high cholesterol ?? Is reducing the level of cholesterol your main concern?? Then let's go through the following factors that would help us understand the causes and effects of cholesterol What is cholesterol – Cholesterol is a type of fat (lipid) made by your body and is found in all cells of your body. It is required for proper functioning of the body.The body’s cells walls or membranes need cholesterol to produce hormones, vitamin D and bile acids that help in fat digestion. However, the body needs cholesterol only to some extent. High cholesterol levels cause various diseases. Facts – An average American has cholesterol levels that are extremely high and 1 in 6 has a high level. Types of Cholesterol Cholesterol travels through the blood attached to a protein. This combination of cholesterol and protein is called lipoprotein. 1. Low density lipoprotein - This can cause a buildup of plaque on the walls of arteries.The more LDL in the blood, greater the risk of heart disease. 2. High density lipoprotein - This helps the body to get rid of bad cholesterol in the blood. Higher the level of HDL cholesterol, the better. 3. Very low density lipoprotein - VLDL contains more fat and less protein.It is similar to LDL. Causes of High Cholesterol †¢ Diet high in saturated fat †¢ Lack of exercise †¢ Smoking †¢ Age and Gender – The cholesterol levels increase with increase in age and also depends on the gender †¢ Obesity †¢ Excessive alcohol consumption †¢ Diabetes †¢ Hereditary †¢ Liver diseases such as hypothyroidesim †¢ Use of medicines such oral contraceptives, steroid... ...the best option. †¢ Physical Activity - Regular physical activity may lower LDL ("bad") cholesterol and raise HDL ("good") cholesterol levels. †¢ Alcohol - Alcohol intake increases HDL ("good") cholesterol but does not lower LDL ("bad") cholesterol. Drinking too much alcohol destroys the liver and heart muscle, leading to high blood pressure, and raise triglycerides. Cholesterol Medication – Natural herbal medicines are generally recommended when you are already suffering from a cardiovascular disease or are at a risk of suffering it. Thus,in certain cases doctors advice herbal medicines like Abana/Heartcare from Himalaya. It is a multidimensional cardioprotective, beneficial for people who are overweight, stressed out or smoke. This herbal drug prevents all types of heart diseases by maintaining the normal lipid level and cholesterol level.Take Care. Essay -- Article – Online Herbs Tittle – Natural Herbal Medicine to Control Cholesterol – Abana Himalaya Keywords - Natural Herbal Medicines Have you ever been diagnosed with high cholesterol ?? Is reducing the level of cholesterol your main concern?? Then let's go through the following factors that would help us understand the causes and effects of cholesterol What is cholesterol – Cholesterol is a type of fat (lipid) made by your body and is found in all cells of your body. It is required for proper functioning of the body.The body’s cells walls or membranes need cholesterol to produce hormones, vitamin D and bile acids that help in fat digestion. However, the body needs cholesterol only to some extent. High cholesterol levels cause various diseases. Facts – An average American has cholesterol levels that are extremely high and 1 in 6 has a high level. Types of Cholesterol Cholesterol travels through the blood attached to a protein. This combination of cholesterol and protein is called lipoprotein. 1. Low density lipoprotein - This can cause a buildup of plaque on the walls of arteries.The more LDL in the blood, greater the risk of heart disease. 2. High density lipoprotein - This helps the body to get rid of bad cholesterol in the blood. Higher the level of HDL cholesterol, the better. 3. Very low density lipoprotein - VLDL contains more fat and less protein.It is similar to LDL. Causes of High Cholesterol †¢ Diet high in saturated fat †¢ Lack of exercise †¢ Smoking †¢ Age and Gender – The cholesterol levels increase with increase in age and also depends on the gender †¢ Obesity †¢ Excessive alcohol consumption †¢ Diabetes †¢ Hereditary †¢ Liver diseases such as hypothyroidesim †¢ Use of medicines such oral contraceptives, steroid... ...the best option. †¢ Physical Activity - Regular physical activity may lower LDL ("bad") cholesterol and raise HDL ("good") cholesterol levels. †¢ Alcohol - Alcohol intake increases HDL ("good") cholesterol but does not lower LDL ("bad") cholesterol. Drinking too much alcohol destroys the liver and heart muscle, leading to high blood pressure, and raise triglycerides. Cholesterol Medication – Natural herbal medicines are generally recommended when you are already suffering from a cardiovascular disease or are at a risk of suffering it. Thus,in certain cases doctors advice herbal medicines like Abana/Heartcare from Himalaya. It is a multidimensional cardioprotective, beneficial for people who are overweight, stressed out or smoke. This herbal drug prevents all types of heart diseases by maintaining the normal lipid level and cholesterol level.Take Care.

Marketing Strategies of Catering Firms Essay

Basically, the Descriptive method of research will be utilized in the study since it is designed for the investigation or to gather information about present existing conditions. [1]This will be done by gathering the descriptive data through the use of researcher-made questionnaires. Manuel and Medel(1990) defined Descriptive Research as a research that describes ‘what is’. It involves the description, recording analysis, and interpretation of the present nature, composition or how a person, group or thing behaves or functions in the present. It often involves some type of comparison or contrast.[2] According to Polit and Hungler(1999), Descriptive Research describes what exists and may help to uncover new facts and meaning. The purpose of Descriptive Research is to discover, describe and document. Aspects of a situation as it naturally occurs.[3] In other words, Dsescriptive Reserch design is a valid method for researching specific subjects and as a precursor to more quantitative studies. Whilst there are some valid concerns about the statistical validity, as long as the limitations are understood by the researcher, this type of study is an invaluable scientific tool.[4] Its common means of obtaining information include the use of the questionnaire, personal interviews with the aid of study or interview schedule, and observation, either participatory or not. Descriptive Research includes studies that gives meaning to the quality and standing of facts that are going on. For instance, the information about a group of person, a number of objects, a set of conditions, a class of events, a system of thought or any other kind of phenomenon or experience which one may wish to study.[5] This method will be appropriate and used in the study because it is concerned with the conditions that exist and help to answer the questions involving the Marketing Strategies of Catering Firms in selected towns in Rizal. SETTING OF THE STUDY This study will be conducted in selected towns in Rizal. Rizal is a province located in the CALABARZON, just 16 kilometers east of Manila. The province was named after the country’s national hero,Josà © Rizal. Rizal Governor Dr. Casimiro Ynares III on June 17, 2008 announced the transfer of the Capitol from Pasig. Its P 270-million capitol building, constructed in Antipolo by Ortigas & Co., owner thereof, was completed by December of that year. Built on 5-hectare lot at the Ynares Center, it employs 2,008 employees. The New Capitol was successfully inaugurated on March 4, 2009, bringing back the Capitol Building inside the provincial territory, from which it was absent for 33 years (when Pasig was incorporated into Metro Manila). Rizal is bordered by Metro Manila to the west, the province of Bulacan to the north, Quezon to the east and Laguna province to the south. The province also lies on the northern shores of Laguna de Bay, the largest lake in the country. Rizal is a mountainous province perched on the western slopes of the southern portion of the Sierra Madre mountain range. Antipolo boasts of a wonderful view of Metro Manila and it is where Hinulugang Taktak, a waterfall popular with tourists, can be found. The Rizal Province will be accessed by the future C-6 Road connecting the provinces of Bulacan and Cavite and cities of Taguig (beside Laguna de bay), Paraà ±aque and Muntinlupa which are located within Metro Manila. [6] The selected towns to be involved in the study are Tanay, Taytay, Angono, Binangonan, and Cainta. Tanay is a first class municipality in the province of Rizal, Philippines. It is located 57 kilometers (35 mi) east of Manila, although a typical commute between Manila and Tanay will take between one to three hours depending upon traffic conditions. It contains portions of the Sierra Madre Mountains and is bordered by Antipolo City in the northwest, Baras, Morong and Teresa in the west, General Nakar (Quezon Province) in the east, and Pililla, Santa Maria (Laguna province) as well as the lake Laguna de Bay in the south. According to the latest census, it has a population of 94,460 people in 15,720 households. The majority of the population consists of Tagalogs who live near Laguna de Bay, though there are also a significant percentage of mountain dwelling people living in the northern portions of the municipality. The town’s major trades consist of fishing, agriculture and regional commerce. Tanay is also believed to be the birthplace of the Sambal language. [7] *Continuation of Setting of the Study* The City of Taytay is a first class, densely populated municipality in the province of Rizal, Philippines. It is currently the third most populous municipality in the country. Conurbated with Metro Manila, it is bounded by Cainta on the north, Pasig City and Taguig City on the west, Antipolo City in the East and Angono on the South. It is the â€Å"Woodworks and Garments Capital of the Philippines†.[8] Angono is a first class urban municipality in the province of Rizal, Philippines. It is known as â€Å"Arts Capital of the Philippines†, and located 30 kilometers (19 mi) east of Manila. According to the latest census of August 1, 2007, it has a population of 97,209 inhabitants (or 4.26% of Rizal province’s total population of 2,284,046) in 15,740 households. First created as a pueblo in 1766, Angono was a barrio of its neighboring town Taytay and Binangonan before being legally proclaimed an independent municipality in 1935 by then President Manuel L. Quezon. It is home to the Angono Petroglyphs, the oldest known work of art in the Philippines. [9] The Municipality of Binangonan is a first class urban municipality in the province of Rizal, Philippines. According to the 2010 census, it has a population of 249,872 inhabitants in 38,488 households in census. It has a land area of 64.38 km ². A thriving fish port and fishing industry is found in Binangonan, having a long coast line facing the Laguna de Bay, including the western part of Talim Island. The plant of Rizal Cement and Grandspan are in Binangonan as well. Their main livelihood are fishing and farming. With the continuous expansion of Metro Manila, the municipality is now part of Manila’s conurbation which reaches Cardona in its eastern-most part.[10] The Municipality of Cainta (Filipino: Bayan ng Cainta) is a first-class urban municipality in the province of Rizal, Philippines. It is one of the oldest (originally founded on August 15, 1571), and is the town with the second smallest land area of 26.81 square kilometers (10.35 sq. mi) next to Angono with 26.22 square kilometers (10.12 sq. mi).Cainta serves as the secondary gateway to the rest of Rizal province from Metro Manila. Cainta became one of the most urbanized towns due to its proximity to Manila.[11] Subject Of The Study The subject of the study will be twenty five(25) owners or caterers in selected towns in Rizal. The selected towns to be involved in the study are Tanay, Taytay, Angono, Binangonan and Cainta. The researchers will distribute the questionnaire – checklist to the five(5) catering firms in each selected towns. Sources of Data In this study, the researchers will use a questionnaire – checklist as the main tool in gathering the needed data or information on the marketing strategies of catering firms in selected towns in Rizal. The researchers adapted the questionnaire of Caisip et al, with some modifications to suit the type of respondents. The questionnaire – checklist is divided into three parts: Part 1 pertains to the personal profile of the respondents which includes the age, job position, sex, civil status, educational attainment, monthly salary, type of catering, ownership, accreditation, affiliation and location. Part 2 consists of the profile of catering firms that perceived by the respondents which includes the physical facilities, services offered, capacity, number of staff, income per year, price per pax, target market and amenities. Part 3 contains the different marketing strategies used by the caterers to attract customers. These will be answered by the respondents by putting a checkmark on the corresponding space by using the following five-point scales: SCALE| VERBAL INTERPRETATIONS| 5| Very Much(VM)| Always(A)| 4| Much(M)| Frequently(F)| 3| Moderate(MO)| Occasionally(O)| 2| Little(L)| Rarely(R)| 1| Very Little(VL)| Never(N)| This scale will be used to know the effectiveness of the marketing strategies that the catering firms applied. Procedure Of The Study The researchers underwent planning which includes the formulation of the problem, they decided to go on the title â€Å"Marketing Strategies of Catering Firms in Selected Towns in Rizal†. After the research instructors’ approval of the title, the researchers gathered related literature and studies to complete the Chapter 1 and 2. In Chapter 1, the researchers collected the needed information involving the Introduction, Background of the Study, Theoretical Framework, Conceptual Framework, Statements of the Problem, Hypothesis, Scope and Limitation of the Study, and Definition of Terms. The Statements of the Problem will be pattern to the Study of Caisip, Catherine C. et al. While in the Chapter 2, the researchers did the same thing in gathering the data needed, which includes the Research Method, Sources of Data, Setting of the Study, Subject of the Study, Procedure of the Study, and Statistical Treatment. Upon the completion of the 2 chapters, the research instructors will schedule the researches for the colloquium. So, the constructive criticisms will be made by the panelists for the improvement of the study. Statistical Treatment To analyze the data gathered, the indicated statistical treatment below will be used in the study: Problem number 1: Frequency and Percentage Distribution will be used to determine the profile of the respondents in terms of age, job, sex, civil status, educational attainment, monthly salary, type of catering, ownership, accreditation and affiliation, and location. Problem number 2: Weighted mean will be used to determine the marketing strategies of catering firms in selected towns in Rizal in terms of physical facilities. Frequency and Percentage Distribution will be used to determine the marketing strategies of catering firms in selected towns in Rizal in terms of services offered, capacity, number of staff, income per year, price per pax, target market and amenities. Problem number 3: F-Test(One Way ANOVA) will be utilized to determine if there is any significant difference on the marketing strategies of catering firms in selected towns in Rizal with respect to the different aspects in terms of physical facilities, service offered, capacity, number of staff, income per year, price per pax, target market and amenities. End Notes 1http://www.slideshare.net/Angilo/descriptive-research, July 10, 2012 2Rupinta, Sheila Marie G. et. al â€Å"Status of Tourisim Components in the Different Hospitality Industries in Selected Towns in the Province of Rizal.† 3http://www.reserachproposalsforhealthprofessionals.com/descriptive-research.html 4http://www.experiment-resources.com/descriptive-research-design.html, August 5, 2010 5http://www.slideshare.net/Angilo/descriptive.research, July 10,2011 6http://en.wikipedia.org/wiki/Rizal, August 15,2012 7http://www.wowrizal.com/towns-and-cities/tanay-rizal-facts-location-population-barangays-history/ , April 4 2010 8 http://en.wikipedia.org/wiki/Taytay,_Rizal, August 24,2010 9 http://en.wikipedia.org/wiki/Angono,_Rizal, July 22, 2012 10 http://en.wikipedia.org/wiki/Binagonan,_Rizal, July 7,2012 11

Marketing Management and Philosophies Essay

Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities. Rapidly emerging forces of globalization have compelled firms to market beyond the borders of their home country making International marketing highly significant and an integral part of a firm’s marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term Various Management Philosophies Production Concept: The production concept holds that customers will favor products that are available and highly affordable and that management should therefore focus on improving production and distribution efficiency. Product Concept: The production concept holds that customers will favor products that are available and highly affordable and that management should therefore focus on improving production and distribution efficiency. Selling Concept: Many organizations follow the selling concept. The selling concept is the idea that consumers will not buy enough of the organization’s products unless the organization undertakes a large-scale selling and promotion effort. Marketing Concept: The marketing concept holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do. Societal Marketing Concept: The societal marketing concept holds that the organization should determine the needs, wants, and interests of target markets. It should then deliver the desired satisfactions more effectively and efficiently than competitors in a way that maintains or improves the consumer’s and the society’s well-being. Contrast between Marketing Concept and Selling Concept The Selling Concept and the Marketing Concept are two different concepts of Marketing that related to the evolution of marketing in the world. The Selling Concept holds that in order for the firm to be profitable, it must focus on sales of the product regardless of the orientation of the product itself. This concept became popular after World War 2 demands of the consumer. Explains The Societal Marketing Concept 1) The societal marketing concept is the newest of the marketing philosophies. 2) It questions whether the pure marketing concept is adequate given the wide variety of societal problems and ills. 3) According to the societal marketing concept, the pure marketing concept overlooks possible conflicts between short-run consumer wants and long-run consumer welfare. 4) The societal concept calls upon marketers to balance three considerations in setting their marketing policies: a) Company profits. b) Customer wants. c) Society’s interests.

Online Marketing Challenge

Online Marketing Challenge Executive Summary The analysis of online marketing challenge is aimed at improving the performance of a hotel in the competitive Australian industry. In this case, the Managing director of the hotel needs to understand means of optimizing the internet marketing to improve the performance of the hotel.Advertising We will write a custom essay sample on Online Marketing Challenge specifically for you for only $16.05 $11/page Learn More The challenge of online marketing necessitates the use of online resources and approaches to increase the number of audience to the hotel’s site. As a result, it would increase the number of sales as well as the company generating revenue through some online activities. Introduction Online marketing refers to the advertising and promotion products and services through the Web or e-mail in order to increase the sales or information about the content. Most organizations conduct online marketing using e-commerce models that a re designed to reach their targeted clients. The common internet approaches adopted include web advertising, email marketing, and social media promotion. Due to competition, organizations attempt to create appealing and captivating sites, which offer the best adverts for their products. This is attributed to the placement of organizations to a common platform in the internet irrespective of the sizes. In addition, the utilization of online marketing enables an organization to market its products to a wider customer base at cheaper rates (Demiray 2011, p.48). Although there are many benefits associated with online marketing, there are critical issues that organizations should consider before exploring the marketing strategy. Internet marketing Primarily, the hotel has to identify its targeted consumers before launching online marketing. Such an understanding is vital based on the products or services that one intends to offer. Various factors such as gender, age, educational level, d isposable income, and occupation of clients influence the nature of marketing to be designed. When such issues have been addressed, it is crucial to identify the appropriate sites and sections where the adverts should be placed. In most cases, the expenditure cost and objectives of the hotel influence the choice.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, the common issues to be considered include volume of traffic, quality of existing ads, page ranking of the sites and presence of rivals (Janal 2011, p.96). Consequently, the hotel would be forced to design its adverts appropriately using the appropriate keywords. Once the hotel has identified the best sites and nature of advertising to conduct, it is critical to determine the type of internet marketing to adopt. The common types of internet marketing include Search Engine Marketing (SEM), Search Engine Optimization (SOE), and Search Engine Results Page (SERP). SEM refers to the means of improving the traffic to the web based on the ads of the products. This method aims at addressing the needs of customers as well as provision of information on how to acquire the products. SEO involves the use of appropriate words that optimize the ranking of web pages in search engines. In this case, it improves the chances of internet users visiting the site due to its ranking. SERP entails the appearance of the web pages when a search engine query is inserted. This implies that when the appropriate keywords are used the site will appear in frequently compared to the other pages (Johnson 2010, p.3). These issues will assist the hotel in developing ads that would suit the needs of the people as well as choice of sites that have high traffic. Core areas of online marketing Online marketing demands the understanding of the core issues such as keyword analysis, content marketing, email marketing, search marketing , and affiliate marketing. Keyword analysis is the use of appropriate keywords that internet users utilize in most cases while using search engines. This implies that the hotel should search for popular words in order to attract traffic and convert it to sales. Content marketing involves the organization of appealing information to captivate the attention of audience. The content is vital in providing useful information to the audience, which attracts them to revisit and assess other available services. E-mail marketing is the use of messages to communicate with customers when they provide their emails to the hotel (Labbà © 2011, p.26). In essence, the hotel should maintain emails of its clients in the database for consistent communication with clients on the new updates and products that it offers. Search marketing involves the marketing of products through opportunities that exist in the search engines. Affiliate marketing is the use of other sites to advertise the products in or der to market the services of the hotel.Advertising We will write a custom essay sample on Online Marketing Challenge specifically for you for only $16.05 $11/page Learn More Following the understanding of the appropriate method to adopt in online marketing, the hotel should decide on the means of increasing the number of audience visiting the site. In this regard, the hotel ought to utilize the AIDA concepts to enhance the information that users can access from the site. AIDA involves the creation of content that attracts attention, interest, desire, and action. For this reason, the audience would be able to undertake some initiatives of conducting sales or acquiring products from the site. On the other hand, the hotel should be able to analyze the traffic capacity of its site and improve on the performance of the site (Levinson Rubin 2010, p.122). Consequently, the site would be able to attract the users as the hotel utilizes other means of advertising s uch as banner ads, pop ups and links from other sites. Online marketing resources The use of online marketing necessitates the hotel to use vital online resources. The main online resources include aMember, Digg, Feedburner, Flickr, Google Adsense, Google Adwords among others. aMember is a plugin that enables sites to integrate PHP for users to undertake online payments through provision of authorization and privacy of the website. In most cases, users have to subscribe with the site to enjoy the services. Digg is a resource that offers the hotel with a chance to provide their news to the community. In essence, it enables the hotel’s sites to post its articles in the internet with the most recent articles appearing at the top of the list. This enables the users to access further information in the hotel’s site through the links offered. Feedburner offers free statistics for the number of visitors in a site as well as a chance to subscribe for free emails and articles. Flickr is a resource that enables the hotel to upload and share photos, which improves the presentation of information to the audience (Sheehan 2010, p.146). Google AdSense is a resource that enables web publishers to advertise and market their products. Google offers the publishers payments for posting ads in the sites. For this reason, the hotel can earn some revenue through publishing ads in its sites. On the other hand, Google AdWords provided advertisers a chance to offer their products through provision of their ads with distinct keywords.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The advertisers usually pay when their ads are clicked, and for this reason, it creates an opportunity for the hotel to increase its profits by offering such services. These vital resources should be incorporated while the means of payment such as PayPal and Moneybookers are integrated in the sites. As a result, the hotel would make money through the services it offers in its site as well as sales made through acquisition of its services or products (Scott 2007, p.104). Conclusion Online marketing is a vital concept that entails multiple variables to exhaust and achieve the desired needs of the hotel. Based on this situation, the hotel should adequately prepare resources to invest in the program to realize the full potential. Moreover, the hotel should understand the nature of risks attributable to the hotel such as privacy and security of the site. Such issues offer consumers power to interact with services offered in the site. Furthermore, it ensures that the consumers are sensiti zed on the activities that are involved in the enhancement of service delivery within the hotel. Recommendations Blogging forms a crucial component of internet marketing since the hotel can present its information or issues in a casual manner. In this regard, the products of the hotel can be covered in depth with respect to the interests of the consumers. Furthermore, the hotel has the ability to assess the response of the consumers since they can present their comments (Sudhaman 2004, p.2). For this reason, interactivity between the hotel and its consumers is enhanced leading to effective way of understanding customers’ behaviors and preference. This issue leads to the presentation of products or services that suit the needs of the clients. Meanwhile, the hotel should adopt internet services such as auto-respondent, call to action and cannibalization. Auto-respondent services enable the hotel to respond instantly to the needs of clients as a cycle of activity of the site. Th e call-to-action is a technique that would allow consumers to take an appropriate action based on the nature of the site, which increases the level of sales (Loda 2011, p.33). At the same time, cannibalization would allow the hotel to utilize the sites of other companies to source for clients or customers. As a result, the number of customers visiting the site would increase leading to the expansion of client base, which improves the profitability of the hotel. The use of social sites for marketing also plays a crucial role in internet marketing. The growth and expansion of technology has enabled many people to interact and share through social sites. Some of the common sites that have contributed to creation of partnership, friendship, and associates include Facebook, LinkedIn, Twitter, Hi5 among others (Scott 2007, p.85). In this case, the hotel should exploit these avenues to access customers and create a good rapport with them to enhance sales. In most cases, the social sites al low users to create pages that market their products as well as connection with vital human resource for the growth of the hotel. Essentially, the hotel could adopt the social sites to create awareness of their site amongst the social site users, which improves the traffic to their site due to ability to offer their link in the social sites. When internet users visit the website of the hotel, it is possible to offer them a chance to present their views and remarks. Most of the common types of user-generated content that users can offer include product reviews, comments of the websites and forum entries. The User-Generated Content enables the hotel to increase interaction with the audience as well as market effectively their products. At the same time, the hotel has the ability to review the content of the site to create appealing image of the hotel through use of SEO. The use of User-Generated content can be integrated with blogs, photos and video, which improves the quality of info rmation received by the audience. Some of the main hotels that have exploited the User-Generated Content include TripAdvisor, Goodreads, Allrecipes and Craiglist. Following these crucial services of the site, the hotel can improve the nature of its services or products being offered in the market (Grossnickle Raskin 2010, p.145). References Demiray, U. 2011. Marketing online education programs frameworks for promotion and communication. Information Science Reference, Hershey PA. Grossnickle, J., Raskin, O. 2010. Handbook of online marketing research. McGraw-Hill, New York. Janal, D. S. 2011. Online marketing handbook: how to promote, advertise, and sell your products and services on the Internet. J. Wiley, New York. Johnson, T. 2010. Australian Tourism Minister Lawlor Says New Tourism Queensland Online Marketing Guide to Help Queensland Tourism Operators, Washington, D.C., Malaysia, Washington, D.C. Labbà ©, M. 2011, A natural partnership: Tourism Online Marketing, International Trade Forum, , no. 2, pp. 26-27. Levinson, J. C., Rubin, C. 2010. Guerrilla marketing online: the entrepreneurs guide to earning profits on the Internet. Houghton Mifflin, Boston. Loda, M.D. 2011, Comparing Web Sites: An Experiment In Online Tourism Marketing, International Journal of Business and Social Science, vol. 2, no. 22, pp. n/a. Scott, D. M. 2007. The new rules of marketing and PR: how to use news releases, blogs, podcasting, viral marketing, online media to reach buyers directly. John Wiley Sons, Hoboken, N.J.. Sheehan, B. 2010. Online marketing. McGraw Hills, New York. Sudhaman, A. 2004, Tourism Australia lifts online marketing plan, Hong Kong, United Kingdom, Hong Kong.

How to Write a Contract

How to Write a Contract Learning how to write a contract can save you a lot of money and aggravation. Typically people find themselves in a position where they need to hire a lawyer to negotiate the terminology of a contract. This can get quite costly, especially when the parties keep going back and forth changing certain items. By knowing how to write a contract you’ll be aware of each word and phrase that’s being utilized in this document. This puts you in a better position of knowledge. Many have tried to save money by writing their own contract only to find that they’ve neglected to include details that may be needed to make the contract binding. These are very important documents and should not be attempted unless you learn how to write a contract. Contracts can be long and complicated documents or they can be short and sweet. Knowing how to write a contract is simply a matter of common sense. You must be aware of what information is essential to the matter at hand and including details that will avoid any future confusion should the matter ever come to a dispute. Keep in mind that you need to clearly state any detail that could be attacked in court. Ask how certain terms would hold up against a skilled lawyer in a courtroom. If you find yourself able to argue points included in your contract then perhaps you need to go back and rephrase or make your point clearer. The whole point of knowing how to write a contract is to make it so that there is no question surrounding the terms of the document. Before beginning a contract, write out an outline of the terms included in the agreement. Ask questions about those terms outlined to try and foresee any possible complications. Know and understand the terminology that is typically used in a contract. Many times confusion over a simple word or phrase can break apart a contractual agreement between parties. Using a good contract form is essential to knowing how to write a contract. The proper form provides a strong foundation upon which to build a contract. Typically one begins with the parties involved in the transaction. It’s important to include their full legal names as well as nicknames so that there is no confusion over who is involved. Throughout the document, always refer to the parties by the names you have them listed as in the beginning of the contract and avoid any misspelling. Another important thing to know is that the date should be listed in the first paragraph of this paper. Key a blank space within the paragraph so that the date can be written in as the parties both sign the agreement. Knowing how to write a contract means being organized with your thoughts as you type this document up. Keep it simple yet concise. Avoid any loose terminology that could be misinterpreted. Avoid any creative writing and do not rely on grammatical rules that you may have learned in school. Contract writing needs to be absolutely clear leaving no room for misinterpretation. Never try to speed read through your contract when editing it, as you will certainly leave lots of room for misinterpretation that can cost you a lot of money. Once you have learned how to write a contract, you’ll find that it is quite simple as long as you know and understand the rules. Knowing how to write a contract can be quite profitable for those who engage in business practices regularly but find that attorney fees for writing contracts can get quite steep. In the beginning, it may be helpful to seek out advice from an experienced person but once you have the essentials of contract writing down, you should be able to write contracts with ease.